Seeking to broaden his cultural perspectives and advance his personal growth, he decided to travel abroad. Sibusiso came to the UK more than ten years ago and quickly became involved in sales and marketing. With his ability to empathise with people, he immediately understood the psychology of sales and later developed coaching and training skills which led him to build and manage a sales force in Leeds, Newcastle and Bristol. As a successful Area Sales Manager, his ability to understand and connect with individuals helped Sibusiso to nurture the communication skills of many aspiring sales and marketing apprentices. His tenacity to drive sales productivity was recognised nationally and celebrated across the UK.

However, he soon realised that understanding human psychology, relationships and mentality, working on poor communication skills and overcoming language barriers go beyond the field of sales and marketing. The successes of others inspired him to keep developing himself so that he could be even more effective and with his innate understanding, he naturally progressed to the promotion of minority-led enterprises. By designing integrated frameworks instead of “silo” based programmes, he encourages meaningful participation of underrepresented groups in education and business, enabling them to unlock and ultimately embrace their full potential within mainstream economic activities.

His belief that each individual can achieve their own form of excellence. With his passion for broad knowledge sharing and his insight into multi-level co-operation, Sibusiso has engaged with different spheres of influences from community, city, regional and international levels involving government, private and the volunteer sector.