Who we are

Meet The Founder

“Cognitive Paths flows out of my innate passion for entrepreneurship, community development, and supporting young people. In retrospect, the vision came about through a course of no small events in my life which I consider as stepping stones. It is my privilege to share my story and our team accomplishments in this report.

I had decided to seek new opportunities in the U.K. in my earnest desire to progress, learn and to develop. Prior to coming to the UK, I was a student at the University of South Africa, Practical School of Philosophy and the Kara Institute. I worked as a telesales representative and a primary school sports coach in between my academic and personal development lessons. I felt I was stagnating and not progressing at work, so I took on more responsibilities in training new staff to improve their sales target and increase the level of competitiveness, meanwhile I focused
on improving the athletic performance of young people through sports. Once I had saved up sufficient funds and seen the school sports achievement improve, I relocated to the U.K. Upon my arrival on British soil, I faced unprecedented challenges. I struggled to obtain decent work and could not decipher the accents of the land. I attempted factory work in the evenings and gradually looked for sales roles which would allow me to travel and thereby learn more about the U.K. My passion for people allowed me to be mentored, to be coached, and to be inspired by sales and people-management gurus. This shaped my experiences and aspirations as I set up offices in various locations in the U.K, from training sales representatives to managing large teams for residential and telephone campaigns. Unfortunately, after my visa expired, I felt terrified to seek support. I became ‘undocumented’. This vulnerable and uncertain period of my life brought about new challenges, and a new learning curve with fresh perspectives. Eventually, I grew in confidence and managed to resolve my immigration status, and the rest is history.

I was spurred to initiate Cognitive Paths with the purpose of establishing a common ground between people, community organisations, and businesses. My work is consistently about inspiring positive thinking in young people, marginalised communities and entrepreneurs. I am so proud of what we have achieved so far through the projects we’ve run and been involved in, and I’m excited to share the impact we’ve had over the last few years.”

Sibusiso Tshabalala, Director and Founder of Cognitive Paths

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Meet the Team

At Cognitive Paths we provide clients with solution-oriented frameworks which will be effective now and for years to come. Our team works with autonomy, insight, and purpose, to co-design projects which we can all be proud of. We believe in striking the right balance between quality, price, and collective impact. Our work instils optimism that inspires society and businesses to act as one.

Who We Are

Sibusiso Tshabalala

Managing Director

“The pursuit of excellence through self-regulated learning is a constructive process that leads to setting your own monitoring, control, cognition, motivation, and behaviour.  Let your everyday discipline be your guide to achieving your worthy ideals.”


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Steve Fintlay


“It’s an exciting time to be involved in Cognitive Paths, which has grown and progressed a lot over its relatively short existence. We will continue to strive to provide a positive hub for projects looking to make an impact of their own.”


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Herman has built a foundation behind R.O.O.T.S (Return of Our True Selves). Herman was a managing director for a 24-hour tradesman call out, a company in London. He has chosen to channel his experience to youth development through sports and natural products.


Who We Are

Rick Thompson

Technical Assistance and Photographer

Rick is a multi disciplined artist, with a good knowledge base in photography, has customer service experience and a wide range of IT skills. He Studied drawing and print making at uwe,and achieved BA with honours, and is currently studying for a masters in photography.


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Naomi Reid

Lead Sports Coach

Naomi is a UEFA B football coach, who has been coaching boys and girls of all ages for a number of years in the central area of Bristol. She is currently a coach at a local junior grassroots football club called Bristol Central YFC. “For any sporting session the aim is to provide a provision for young people to be active and be in a safe environment”.

Who We Are

Marta Celio

Lead Designer, Project Lead BHM

Marta is a multidisciplinary concept-led graphic designer. In her work she aims to question the current social dynamics and celebrate culture, communicating complex ideas in a more accessible form. Often drawing inspiration from critical theory and pop culture, she is interested in analysing and commenting on the current social discourse to bring about social change.


Who We Are

Khadijah Jalloh

Equality and Diversity Schools and Public Communication Lead 

Khadijah is a Project Coordinator and Research Assistant. She graduated from the University of Bristol in 2022 with a bachelor’s degree in Psychology. “Our society is a multicultural one, and our curriculum should reflect that. In this way, we can empower students with the full picture of our history and the ways in which different communities have helped shape our society and continue to do so”.


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