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Insight: Our Mission

By combining local research, geographic segmentation, and data from our partner network, we empower businesses with actionable insights to build inclusive digital ecosystems.

Our Services

By combining local research, geographic segmentation, and data from our partner network, we empower businesses with actionable insights. Our data-driven approach helps you build genuine connections with underrepresented audiences, establish strong relationships, and drive lasting impact.

Addressing Industry Diversity

We collaborate with a diverse network to ensure our work is relevant, authentic, and resonates with your target audience. We co-create projects to support the development of a diverse creative talent pipeline.

Growing SME Businesses

We specialise in targeted strategies to reach hard-to-reach audiences. By leveraging data-driven insights, we help businesses expand their reach and drive growth.

Connecting with Communities

We strengthen businesses with data-driven insights that capture the full spectrum of the audiences you want to reach. By understanding their needs, we help you craft targeted, meaningful messaging that resonates and drives impact.

Digesting Hub

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Together, we can build a more equitable and inclusive future across multiple sectors. Partner with us to promote business growth and drive positive social change.

The Need

According to research from Creative UK, only 11% of jobs in the Creative Sector are filled by workers who identify as Black Asian, or Minority Ethnic

77
of people from Minority Ethnic groups say that they actively choose to buy brands that have a strong social purpose
84
of respondents agree that it’s important for brands to promote diversity & inclusion.
82
of respondents say that brands play a role in shaping Britain’s culture.
80
of respondents agree that brands have a responsibility to reflect modern Britain. £232 billion per annum could be unlocked, by helping SME’s adopt digital tools.

A monocultural creative industry produces bland, ineffective work, especially when it excludes the very people and communities who’d given Britain its creative spark over the last few decades.

Tom Armstrong

[I]f talent is the heart of the creative industries, perhaps the same talent has the potential to forge a path for improvement

Lucy BourtonIt's Nice That

By taking time to understand the varied and nuanced consumer experiences of people from different ethnic groups, brands have the opportunity to make a positive and lasting impact both on society and their bottom line

Karen Blackett OBEPresident of WPP in the UK

Find out more

Let’s collaborate and create impactful solutions for your business. Click to learn more about our Solutions.